Daffodil
Online shopping experience for 3D Printed Parts. Speculative design project for Georgia Tech’s, Visual Culture and Design graduate course.
Objective
Imagine an alternative future where 3D printed body parts online is as normalized as buying glasses.
“Design fiction is a way of exploring different approaches to making things, probing the material conclusions of your imagination, removing the usual constraints when designing for massive market commercialization — the ones that people in blue shirts and yellow ties call “realistic.” This is a different genre of design. Not realism, but a genre that is forward-looking, beyond incremental and makes an effort to explore new kinds of social interaction rituals.”
— Julian Bleecker
The Problem
In the near future, 3D bioprinting organs, skin, bones, and cells will be a normalized occurrence. The days of donating organs for transplants are long behind as people can now purchase parts built specifically for their body at a fraction of the cost. However, this industry is dominated by a single company that keeps prices artificially high to reap the benefits.
Daffodil is a direct-to-consumer 3D bioprinting company modeled its aesthetic and business model after an old glasses company, Warby Parker. The goal is to provide quality parts at an affordable cost in order to help as many people as possible to live a good life.
Background
In a 3-week long project for the graduate course, Visual Culture & Design, students were challenged to design icons for a design fiction of their choice. According to Julian Bleecker, “Design fiction is a way of exploring different approaches to making things, probing the material conclusions of your imagination, removing the usual constraints when designing for massive market commercialization — the ones that people in blue shirts and yellow ties call “realistic.” This is a different genre of design. Not realism, but a genre that is forward-looking, beyond incremental and makes an effort to explore new kinds of social interaction rituals.”
Project duration
March - April 2020
My role
Research, speculative design, graphic design, UX design
Tools
Illustrations, Illustrator, Figma
