Inks and Scribbles
A visual identity system for a fictional stationery company, Inks & Scribbles.
Background
This was a final project for Georgia Tech’s graduate course, Brand & Visual Design. As an avid lover of all things stationery, I decided to create a brand for the stationery store of my dreams.
Objective
Create a document that codifies the brand of a nonexistent company —what it stands for, what it looks like, how it behaves, and what it looks like in the world?
Project Duration
November 2020 - December 2020
What I did
Logo design, typography, color scheme, illustrated imagery, visual branding guide
What I learned
Creating typefaces in Illustrator builds character and patience! I spent over 15 hours perfecting the Ampersand + Pencil combination. Those slight curves are no joke. However, it was time well spent in Illustrator as I know nothing will be as tough as that logo.
Tools
Illustration (gouache, markers, pencil), Illustrator, Photoshop, InDesign
