Digital Price Management Icon Redesign
Redesigned icons for three H-E-B squads: Digital Price Management (DPM), Pricing Core Services (PCS), and Enterprice
How can we update three teams’ icons to represent the relationship and hierarchy, while forming a new visual language for Enterprise Core Operations?
Background
Digital Price Management Engineering Manager asked if we could help update the icons for his three teams.
The ask
Update icons
Show relationship among teams
Visual language as a foundation for future Enterprise Core Operations icon development
Project duration
May - August 2023
Role
Graphic designer, project manager, presenter
Team
Michelle Ramirez and Baldemar Villarreal
Tools
Pen and paper sketching, Illustrator, Figjam, Figma
Original icons
Pricing Core Services (PCS)
Enterprice (no icon provided)
Digital Pricing Management (DPM)
What are these teams?
Digital Pricing Management (DPM)
The umbrella team that PCS and Enterprice fall under
Pricing Core Services (PCS)
Source of truth for all pricing data at H-E-B
Enterprice
Creates tools that allows Partners to manipulate pricing
How icons will be used
Newsletters
Presentations to leadership
Slack emojis
Team swag
Design goals
Show hierarchy and relationships among teams
Cohesion
Represent money
Sketches
Vector Iterations
