Variant Illustrations
Friendly illustration system to explain associated products to incoming Suppliers
How can illustrations help new Suppliers remedy pain points while entering new products so that they can focus on high value tasks?
Team
Procurement Experience Squad
Design Manager: Brandy Shigemoto
Product Manager: Sarah Orsak
Designers: Brit Clapper, Cameron Primm, Michelle Ramirez
Project duration
May - July 2022
Role
Research, visual design
Objective
Understand which pain point is most impactful to new Suppliers, design a friendly illustration system that makes the process seamless, and bring enterprise products to life
Tools
Illustrator, Figma, Microsoft Office
Understand product landscape
I conducted 60-minute interviews with five Enterprise designers
Goals
Understand product landscape: who do their products serve? what does their product do?
Identify areas where illustrations can be leveraged: what makes an illustration successful? how can illustrations help their current products?
Insights
End of workflow scenario
Product dimensions
Tracker
Product variants
Understand pain points
I conducted a 60-minute interviews with a Business Development Analyst
Goals
Define: product variant, product orientation, shelf placement, and orderable packaging
Learn common mistakes: what concepts could lead new Suppliers to make a mistake?
Where can illustrations be leveraged?
Insights
Variants
“Multiple things with the same UPC that are of a similar vein.”
Product dimensions & Shelf organization
“I need to use every inch in the most efficient way.”
Orderable packaging
“Order everything from suppliers by inner pack but receive by the case.”
Define the opportunity
I prioritized product variants as the Partners within H-E-B for a few reaons
existing confusing
understanding difference has a high impact to new Suppliers
manageable within internship timeframe
What is a variant?
H-E-B Definition
Products with the same UPC (can be different colors)
Interchangeable
Live on same shelf space
Procurement Experience Definition
Global standard
Multiple products within same product line
Different sizes
Different price points
What to illustrate?
Associated products
Hillcountry Fair Toothbrushes
Variations in product line
KODI Tumblers
Illustration process
References
I leveraged branding and illustration standards from H-E-B’s illustration library
